LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast sta